Melody Thomas

Website in a Day — Digital Product Creation and Go-to-Market Strategy

Website in a Day, DIY website course for women business owners – https://www.melodycthomas.com/websiteinaday/

Role: Creator & Product Marketing Manager
Audience: Early-stage women entrepreneurs building personal brands
Type: B2C Digital Product (course + template bundle)

The Problem

Many early-stage entrepreneurs were:

  • Embarrassed by not having a website

  • Overwhelmed by tech and design tools

  • Unable or unwilling to invest thousands in a web designer

  • Stuck in overthinking and unclear on messaging

This pain point was blocking them from launching and selling their services confidently.

The Solution: Website in a Day

I developed an affordable, step-by-step digital product to help women entrepreneurs go from “no online presence” to “launch-ready” in as little as one day. It included:

  • A 58-page Website Planner

  • A customizable WordPress template (Elementor-based)

  • Video walkthroughs + strategy guides

  • Copywriting templates + productivity tools

  • Bonus content to help them clarify and monetize their brand

My Responsibilities

  • Market Research: Identified top barriers and buying triggers for target audience

  • Positioning & Messaging: Wrote all copy to reflect high value at an accessible price

  • GTM Strategy: Developed a $37 low-ticket funnel with upsells and email nurture

  • Customer Enablement: Filmed clear video tutorials to drive adoption

  • Brand Development: Designed cohesive visuals and voice to establish trust

  • Conversion Optimization: Integrated testimonials, FAQ, and urgency triggers

Outcomes & Impact

  • $10K+ in revenue across DIY digital product suite (including Website in a Day)

  • 300+ users with <2% refund rate

  • Described as “the best $37 I’ve ever spent” by users

  • Helped users launch real, client-converting websites in 1 day or less

Skills & Tools Used

  • Product Marketing: GTM strategy, pricing, funnel building, audience segmentation

  • Content Strategy: Messaging hierarchy, instructional writing, video scripting

  • Design Tools: Canva, WordPress, Elementor, Photoshop

  • Automation & CRM: Kartra, ConvertKit

  • Customer Reviews: Survey responses, customer DMs, and testimonials shaped product direction

Customer Reviews

“This broke it ALL the way down and gave me the clarity I needed. The best $37 I’ve ever spent.” — Jazzie M.

“I launched my website AND booked my first high-ticket client within a week.” — Kristen N.

Melody Thomas