Strategic Positioning Case Study Defending Digital Campaigns (DDC) – https://defendcampaigns.org/ Role: Director of Marketing & Strategic Partnerships Focus: Repositioned DDC to attract major Big Tech partnerships by reframing cybersecurity tools as mission-aligned, brand-elevating products. The Challenge DDC offered powerful cybersecurity tools to protect U.S. political campaigns—but the messaging was too technical and reactive to resonate…

AI Prompt Starter Kit Role: Creator, Strategist, Copywriter Audience: Founders, Executives, Service Providers Product: Digital Lead Magnet / Thought Leadership Asset Link: https://melodycthomas.kit.com/prompt The Challenge Busy founders and executives know content is crucial—but they don’t have time to write like it. Between client work, leadership, and brand building, strategic communication often falls through the cracks.…

Happy Black Woman Academy – Membership Launch Campaign Role: Product Marketing Strategist Client: Rosetta Thurman, Founder of HappyBlackWoman.com Type: B2C Membership Launch (Digital Product, Coaching) Course: https://happyblackwoman.com/academy/ The Challenge Rosetta Thurman was preparing to launch a $97/month personal development membership—Happy Black Woman Academy—but needed help turning her warm audience into paying subscribers. The goal was…

Website in a Day, DIY website course for women business owners – https://www.melodycthomas.com/websiteinaday/ Role: Creator & Product Marketing ManagerAudience: Early-stage women entrepreneurs building personal brandsType: B2C Digital Product (course + template bundle) The Problem Many early-stage entrepreneurs were: Embarrassed by not having a website Overwhelmed by tech and design tools Unable or unwilling to invest…